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F U T U R E S
Future File The high-tech
revolution is as significant in modern history as the Industrial
Revolution, maybe more so. While we're not moving from farms this
time, extraordinary changes in the way we shop and do business are
on the horizon. Five experts tell us where they see things headed
during the next 15 years or so.
By Rusty Cawley
Kevin Bohacz President C:>Prompt
Inc. Dallas
In the year 2015, an engineering team is designing a "space
elevator" to lift cargo from the Earth to a station just outside the
Earth's atmosphere -- without the need for rocket, craft or crew.
As in any engineering task, the mammoth project calls for a
plethora of tiny calculations. In the latter stages of the 20th
Century, such tasks went to network engineers and civil engineers.
But in 2015, according to engineer Kevin Bohacz, those tasks will
go instead to software robots.
Bohacz is president of C:>Prompt Inc. (http://www.c-prompt-dev.com/),
a high-tech solutions firm whose clients range from incubator
start-ups to corporate giants such as MCI Communications Inc.
"In five years, it will be fairly common for the work of a large
number of engineers to be automated," Bohacz says. "In 10 years, it
will be even more routine. Eventually, software robots will become
as common as pocket calculators are today."
The very nature of engineering makes it a target for software.
"Engineering is mostly mathematics and procedures," Bohacz says,
"which is almost the definition of software."
Not that humans will be eliminated from the process.
"There are some forms of engineering that software can't handle,"
Bohacz says. "For example, aerospace engineering. A lot of that is
educated, intuitive guessing. Software robots can't do that."
College students who major in engineering had better choose their
emphasis with care.
"Robots will handle just about any computation that asks, 'Will
this structure support this load?'" Bohacz said. "A good rule of
thumb is: If there's a lot of software in place for your profession,
look out!"
Ed Melia Managing Director SHL
Cyberquest Inc. Boston
It's a Wednesday afternoon and you need a hot new outfit in time
for the weekend. Do you hop in your car, fight your way through
traffic to reach the mall and buy your outfit off the rack? Not if
you live in the year 2015.
"Retailing will look much different in the future," says Ed
Melia, managing director of human-resource firm SHL Cyberquest Inc.
(http://www.shlusq.com/), which
claims to lead the world in placing workers with Internet-focused
companies.
"The whole idea of shopping will change dramatically," Melia
says, "and that will have an enormous impact on the industry's work
force from back to front."
Instead of driving, Melia says, you will activate your home's
virtual reality center. There you will step into a virtual world
that acts and reacts to you as if you had walked into a real store.
Virtual clerks will wait upon you. Virtual tailors will take your
measurements. Virtual fashion models will demonstrate the latest
styles. Then you will step into a virtual fitting room and try the
fashions on for yourself.
Your order will go immediately to a far-off site where specially
programmed automatons will size, shape and sew your outfit to your
specifications. Overnight delivery (again handled by transportation
automatons) will put the outfit in your hands within 24 hours.
From start to finish, no human hand will touch your order. The
cutbacks in employees, as well as the increased ability to control
surplus inventory, will give forward-thinking retailers a tremendous
advantage in the next century.
As for the workers who traditionally occupy those jobs, they face
an enormous problem.
"That's the big social issue of coming decade," Melia says. "We
have to do a much better job of training young people. The
entry-level job is about to vanish."
Glen Hiemstra Futurist/Consultant
Seattle
You've had your eye on a time-share condo hovering 50 meters
above Victoria Falls, but you wonder if you qualify for a loan.
After all, credit is tight in 2015, the direct result of the Great
Boomer Bankruptcy of 2007.
But, what the heck? You put your Air Rover on autopilot and
access the vehicle's net link.
Your computer scans for lenders. It isolates the 70,321 that make
condo loans, updates your UCA (universal credit application) and
downloads it.
Good grief. Are you going to have to beg 70,000 loan officers for
the money? No sweat: There are no loan officers in 2015 -- just loan
computers.
The technology is already available in 1998, according to
futurist and consultant Glen Hiemstra (http://www.futurist.com/).
"But the acceptance of new technology is historically a
two-generation process," Hiemstra says. "One generation invents the
technology but always considers it new because it can remember how
things were. The next generation embraces the technology because it
takes the technology for granted."
Super-regional banks already use computer grids to decide who
gets a loan and who doesn't. Automated tellers offer cash
transactions in remote locations. The Internet allows consumers to
handle their accounts without talking to a single human.
Yet banking is still dominated by brick and mortar, flesh and
blood.
"We're at the point in banking when we're waiting for that second
generation to fully embrace what technology offers," Hiemstra says.
"When that happens, there go the tellers and the loan officers and
just about anyone else who does a job that a computer can do
better."
John Freivalds Marketing Consultant
Logos Corp. Minneapolis
MindTrek Corp. is ready to launch its new line of holographs for
the in-home virtual reality market in time for fall 2015. The new
product, "Interactive Tours of the Jovian Moons," will appear
simultaneously worldwide.
Thus the user's guide must be translated into 71 different
languages ... right now. Will the multi-national hand the English
version to 71 linguists to translate its 1,700 pages at the human
pace of about 300 words per minute?
Not a chance, according to John Freivalds, a marketing consultant
with language technology firm Logos Corp. (http://www.logos-ca.com/).
In the future, companies will let computers do the job more quickly
and more accurately.
"Ten years ago," Freivalds says, "linguists were the most
important players in the translation process. Now, it's technology."
Linguists will give way to project managers, who will handle the
ever-growing need for translation work with software applications.
"The amount of material that requires translation will grow by
300 percent by 2005," Freivalds says. "The number of languages
required will increase from 30 to about 80. The amount of time
available to wait for a translation will shrink to almost nothing."
In the years to come, technical writers will dictate manuals to a
voice-recognition computer, which will then translate the copy into
any language.
A CEO in Kansas City will be able to converse with a CEO in
Beijing, with a voice-recognition software handling the translation.
A news service will be able to translate a report written in
German into scores of other languages for immediate distribution.
"In a global market," Freivalds said, "where new products are
released simultaneously worldwide, companies can't afford to wait
for a human to do the translating. They need it now, not in a few
weeks."
Bob Treadway Futurist/Consultant
Seattle
The top biotech partner for Andersen Price Cooper Ernst Deloitte
& Peat has just learned he must arrive in Seattle next week for
an emergency meeting with the CEO of multi-national conglomerate
WorldDominaTech Inc.
Usually the partner would hook into the firm's virtual reality
suite for the meeting. But the CEO insists upon maximum security;
that means an old-fashioned, face-to-face pressing of the flesh.
It's May 5, 2015. The meeting is set for May 7. What does that do
to the partner's hectic, filled-to-the-brim schedule?
He asks his palm-sized, wireless, automated assistant. The device
checks his schedule, resets appointments, makes flight reservations,
shuffles projects and basically tells the partner what to do next
and when to do it.
The partner has no human assistant. No one does anymore.
There are no travel agents. There are no medical
transcriptionists. In fact, there are no "knowledge workers," those
employees who take down analog data and turn it into a finished
form.
"Those are the Information Age's equivalent of street sweepers,"
says futurist and consultant Bob Treadway (http://www.trendtalk.com/).
"Intelligent-agent software will take over their functions."
Less sophisticated devices are already taking dictation, routing
calls, handling e-mail -- tasks once handled by personal
secretaries.
The job of personal secretary, according to Treadway, will soon
go the way of the elevator operator and the pin spotter.
And that could cause real problems for society.
"We might see unemployment at 15 percent to 20 percent," Treadway
says. "If corporations can choose whether to keep people in those
jobs or to have machinery do that work flawlessly and at no cost,
which way will they go?"
-- Cawley is a reporter at the Dallas Business
Journal
© 1998, American City Business Journals
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